Drive Brand Incubation and Entrepreneurial Growth in China
SMQ China provides go-to-market consulting services to help brands enter the Chinese market. Meanwhile, we continue to tailor comprehensive reports to provide you with a overview of the competition and consumers that can help you assess your sales potential and brand readiness before entering China. If you need additional reports not included in the list, …
Continue reading "Tmall Global E-commerce Ultimate Guide 2022"
I constantly keep monitoring brand activities in the Chinese market which help prepare for brand consulting to brands who want to enter the Chinese market. Through this site, I will share marketing or sales campaigns in China when I find something interesting happened in the market. Louis Vuitton celebrated the Year of the Tiger by …
Generation Z is one of the most important consumer segments in China. Thanks to their innate digital savviness and rising purchasing power, they are the generation that is reshaping market trends. They are also the most active internet user group who loves to buy, share and be loyal to the brands they love. Marketers need …
The retail market size of the baby care industry in China growing with a high speed, with its annual growth rate expected to reach 10% by 2021 even under the impact of the pandemic. Considering China’s recent easing of the One Child Policy in 2016, accompanied by the growing household income of Chinese families, the …
Continue reading "Â 2021 Cross-border Child Care Market Tmall Global Report (36 Pages+31 Charts)"
The sports nutrition market in China is rapidly growing with 3.77 billion RMB (US$537 million) in 2020 and CAGR over 30%. China has the second-largest sports nutrition market in the Asia Pacific, after Japan. However in the penetration of fitness population, China only has less than 5.02% while USA has 15.2% in 2020. As trends …
Continue reading "China Sports Nutrition Trends & Competitive Analysis"
The sudden outbreak of COVID-19 shook up the consumer products and retail sector. In particular, the cosmetic industry experienced a drastic sales decline as a result of home quarantine measures and consumers' dependence on offline retail channels. As the pandemic began to subside in China, the offline consumer market witnessed an accelerated business recovery and …
Tmall Global Complete Guide 2021 (84 Pages) - Where global brands connect with Chinese online consumers through cross-border e-commerce Tmall Global is one of the largest B2C Cross-border eCommerce platforms in China. It allows international brands to sell products under the Cross-border Trade policy which can be free from large time and cost consuming to overcome …
Alibaba’s June Quarter 2021 Financial Result Report Alibaba’s Quarter 2021 Result Report (16 pages) Edition: August, 2021 Link for free download https://www.alibabagroup.com/.../presentations/pre210803.pdf Check out Alibaba’s new report on their 2021 quarterly financial results. Alibaba started the new fiscal year by increasing 45 million global annual active consumers and below are the takeaways of the report: …
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This year is a year for health supplements as the global continues to fight against an ongoing battle with COVID-19 pandemic. The beauty supplement is the fast-growing segment in the health and wellness category, according to information of Tmall. Most customers on Tmall are females, who are already shopping online for cosmetic and fashion products, …
Continue reading "Year of Supplement: Latest Trends on 2021 Chinese Beauty Supplement Market"
If you need to enter an unfamiliar market, is there a way to quickly understand and help you develop a market entry strategy that actually works? In the following article, I'm going to use a case study of a new beauty device entering China to explain how to deploy low-cost desk research that can give …
Winning in China Marketing 