The Age of Attention War in Brand Advertising

Have you ever noticed that the advertisements of smartphones look alike? It is interesting to find out that advertisers love to ask celebrities to put their products close to faces. Is it true that advertising agencies are lazy for their jobs?  In fact, those ads are already approved by their clients so that you can …

Inattentional Blindness : Do You See Any Brands in the World Cup?

Do you still remember that Lionel Messi had a penalty kick saved and Iceland held on for a 1-1 draw against Argentina at the World Cup on Saturday? Yes, of course you can recall this exciting moment. But, can you also recall the brand behind the soccer gate? Is it a Chinese brand?   And …