Drive Brand Incubation and Entrepreneurial Growth in China
If you need to enter an unfamiliar market, is there a way to quickly understand and help you develop a market entry strategy that actually works? In the following article, I'm going to use a case study of a new beauty device entering China to explain how to deploy low-cost desk research that can give …
A welcome news to many foreign brands - Tencent recently made a change that allows overseas business to set up their own WeChat Official Account to reach mainland Chinese WeChat users. Anyone who has set foot in China will be aware that China’s super app WeChat is the top of the priorities for brands hoping …
Continue reading "Enter China Market by a China-accessible WeChat Official Account with Little Cost"
Do you still remember that Lionel Messi had a penalty kick saved and Iceland held on for a 1-1 draw against Argentina at the World Cup on Saturday? Yes, of course you can recall this exciting moment. But, can you also recall the brand behind the soccer gate? Is it a Chinese brand? And …
Continue reading "Inattentional Blindness : Do You See Any Brands in the World Cup?"
In short video market, two major market leaders, Kuaishou and Douyin, have already reached 100-million user milestone in China. Douyin is growing drastically and catching up with Kuaishou in recent half year. In my previous article, I have shared some thoughts about Douyin for marketers after attending its marketing conference in Shanghai. Douyin Reaches 100 …
Short music video Douyin has quickly become soaring popularity among the Generation Z consumers in China. Even for 70s and 80s, they also start to play Douyin. Frankly, I’m not a Douyin user and I’ve just downloaded the app last week. But as a marketer, we need to keep in touch with the latest trend …
Continue reading "TikTok Reaches 100 Million Daily Video Views. Tips for Marketing on Douyin."
If your business isn’t using content marketing, then you’re missing out one of the best ways to reach your target audience. In the previous post, we discussed about Why Is Content Marketing So Important? Here’s What It Needs To Be. Influencer marketing is the next level of content marketing. The trend has become so popular …
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“Of all the brands using digital and social media to compete for the attention of China’s 668 million internet users,” wrote AdAge, “Durex has emerged as the master of witty, shareable content.” If content is the king, undoubtedly, Durex is the king of kings. Let’s see some figures: Weibo: 2.4 million followers Wechat: 400k active …
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Winning in China Marketing 