Drive Brand Incubation and Entrepreneurial Growth in China
The sudden outbreak of COVID-19 shook up the consumer products and retail sector. In particular, the cosmetic industry experienced a drastic sales decline as a result of home quarantine measures and consumers' dependence on offline retail channels. As the pandemic began to subside in China, the offline consumer market witnessed an accelerated business recovery and …
This year is a year for health supplements as the global continues to fight against an ongoing battle with COVID-19 pandemic. The beauty supplement is the fast-growing segment in the health and wellness category, according to information of Tmall. Most customers on Tmall are females, who are already shopping online for cosmetic and fashion products, …
Continue reading "Year of Supplement: Latest Trends on 2021 Chinese Beauty Supplement Market"
If you need to enter an unfamiliar market, is there a way to quickly understand and help you develop a market entry strategy that actually works? In the following article, I'm going to use a case study of a new beauty device entering China to explain how to deploy low-cost desk research that can give …
Winning in China Marketing 