10 Key Findings Marketers Must Know about Short Videos Douyin vs Kuaishou. Quick Summary of Tencent Research Report.

In short video market, two major market leaders, Kuaishou and Douyin, have already reached 100-million user milestone in China. Douyin is growing drastically and catching up with Kuaishou in recent half year.  In my previous article, I have shared some thoughts about Douyin for marketers after attending its marketing conference in Shanghai. Douyin Reaches 100 …

TikTok Reaches 100 Million Daily Video Views. Tips for Marketing on Douyin.

Short music video Douyin has quickly become soaring popularity among the Generation Z consumers in China.  Even for 70s and 80s, they also start to play Douyin.  Frankly, I’m not a Douyin user and I’ve just downloaded the app last week.  But as a marketer, we need to keep in touch with the latest trend …